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When you start a Online advertising campaign on SurfShot.com, we recommend that our clients create a few different banner designs to be used on your online campaign. Creating different banner designs will help increase your Click-Through Rate (CTR) for your online campaign as well as attract different users to your site. Having different ideas and designs about your services and products not only will bring more traffic to your site but it will also improve your branding and allow you to test and learn some important marketing stats about your campaign ideas with the use of our 'Banner management system'.
SurfShot.com uses four different Banner sizes:
- Leaderboard
- Skyscraper
- Medium Rectangle
- Sponsor*
SurfShot.com suggests our online advertisers design at least one banner for each of these banner sizes. This ensures our clients receive the maximum exposure possible throughout surfshot.com. Please review the table below for file specifications.
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Type
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Width
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Height
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Supported Files
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Max. File Weight
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Leaderboard
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728
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90
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Flash** , GIF, JPEG
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50K
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Medium Rectangle
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300
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250
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Flash** , GIF, JPEG
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50K
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Skyscraper
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160
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600
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Flash** , GIF, JPEG
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50K
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Sponsor*
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234
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60
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Flash** , GIF, JPEG
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50K
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Flash Banner Specs
In order for SurfShot.com to track click-throughs on your Flash File, the author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window. The button action code should look like this example:
on (release) {
getURL("http://www.WEBSITEURL.com","_blank")
}
SurfShot Banner Management System only support Flash files that are not compressed and have an active link in the banner. So please make sure you check your settings before publishing your files.
For further assistance, please download this pdf.
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Please contact us for more information or if you have questions about our Banner specs and/or how to create effective banner ads for your online campaign.
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